J’AIME was founded by jewelry designers, creators and entrepreneurs, Jaime Love and Jordan Smith. Both Jaime and Jordan grew up immersed in the intimate world of the natural diamond industry. They developed a deep appreciation for the precise craftsmanship, timeless design and beauty that natural diamond jewelry evokes. While Jaime has put herself on the map by custom designing many recognized gold pieces of jewelry, Jordan has focused his career on being a leader in the natural diamond industry over the past ten years. Due to their affordable price points, there is a has been an increasing allure for lab-grown diamonds. Unfortunately, the market has become extremely oversaturated by mass produced lab-grown diamond companies, often lacking attention to both quality and design. Witnessing this shift with in the industry, they saw the white space in the market; meticulously crafted, classic lab grown diamonds. This was the catalyst for their transition from natural diamonds to lab-grown diamonds, to widen their reach and to make diamonds more accessible to everyone. Together, Jaime and Jordan identified a niche with their signature piece; the lab-grown diamond studs. J’AIME now provides their high-end consumers with meticulously crafted lab grown diamond jewelry, infusing the same level of attention to detail and design as the natural diamond jewelry. (When you work with J’AIME, you are working with jewelers that epitomized sophistication.)

BELIEVING THAT JEWELRY HAS A GREATER MEANING BEYOND JUST AN ACCESSORY AND ACTING AS A REFLECTION OF INDIVIDUALITY AND PERSONAL STYLE, JAIME’S CONTEMPORARY PIECES PUT DISTINCTIVE SPINS ON CLASSIC LOOKS. DESIGNED TO BE BOTH TIMELESS ANDON-TREND WITH A COMMITMENT TO QUALITY, EACH PIECE IS CAREFULLY CRAFTED USING ONLY THE FINEST MATERIALS, MAKING IT THE PERFECT ADDITION TO ANY JEWELRY COLLECTION. IN SHARING HER ARTISTIC EYE WITH THE WORLD AND EMPOWERING EXPRESSIONS OF PERSONAL STYLE THROUGH JEWELRY, JAIME’S MEANINGFUL DESIGNED COLLECTIONS EXUDE A PERFECT VIBE OF SOPHISTICATION,CONFIDENCE, AND CLASS.

EVOKING A SENSE OF AUTHENTIC BOLDNESS, JAIME'S GENUINE APPROACH TO THE ART OF JEWELRY HAS GARNERED THE ATTENTION OF GIGI HADID, DIPLO, BROOKS NADER AND MORE CELEBRITIES. J’AIME NEW YORK APPEARS IN PUBLICATIONS SUCH AS GRAZIA MAGAZINE, VOGUE, AND COVETEUR.